With people still in the moment of nostalgia and excitement of the progressive music master, Eric Prydz coming to India coming for the very first time, supersonic just dropped another bomb with the Grammy award winner rapper Macklemore joining at this years Vh1 Supersonic Festival.
“India is one of my favorite places in the world. Incredibly excited to be playing this festival!” – Macklemore
The year 2017 surely seems bright on the music front, with numerous artists taking an interest in the changing tastes of Indians, it’s given a wider music approach in the market and acts ranging from pop, rap, and trap can be seen compelling the multi-faceted people of India.
The credits for this change goes to Budweiser who has marked his prominent presence in the music frontier right from the massive Sensation festival, the humongous Electric Daisy Carnival to the Boiler Room debut and in this year associating with LIVE Viacom18’s marquee property Gionee Vh1 Supersonic, scheduled from 10-12th February 2017 in Pune.
Speaking about this association, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia shares:
“2016 was a great year for Budweiser as we introduced the Indian audience to some of the biggest electronic music experiences for the very first time. This year, we are committed to amplifying this further. We are excited to kick-start 2017 by partnering with Vh1 Supersonic who are bringing legendary Eric Prydz to India for the first time. It is an outstanding year for Budweiser wherein we want to lead the electronic music space in India and our associations with Supersonic will only further this agenda.”
Excited about the announcement, Saugato Bhowmik, Head, INS and Consumer Products, Viacom18 shares:
“We are excited about the partnership between Budweiser, a globally renowned premium lifestyle brand and Vh1 Supersonic, India’s most ultimate dance music destination. Both brands share a common philosophy of shaping the dance music culture in India. We look forward to a long lasting partnership to provide transformative experiences to our audiences through the medium.”